Even the mighty Facebook, the world’s third largest ‘country’, and one that constantly gets press as an addiction, is no longer impregnable. A recent survey found US teens are ditching Facebook for Instagram; the latter has become the most preferred social network for the teenagers. Reports predicting Facebook’s demise have been surfacing for many years, variously…
Back in the nineties, online communities organically grew around gaming, particularly around the gaming consoles from Sega, Nintendo and Sony. Users would spend hours discussing new games, hacks and tricks and gameplay for the most popular games of the day. Right from those days of Bulletin Board Services (BBS), Usenet newsgroups and IRC, consumer brands in general and Internet companies…
This is the first of a multi-part series on the relationships between brands and online communities. It’s nearing the end of September 2014 and many of you would have already secured, or at least requested for an invitation to join Ello, the all new Facebook-replacement social network that counts ad-free and privacy as its USPs….
Chinese phone company Xiaomi recently sold a few thousands of phones to eager Indian buyers in a matter of seconds. Xiaomi hosted two online sales in two weeks on partner Flipkart.com’s website; and saw over 100,000 people register for the sale. Remember, this is a brand that is new to India, alien to most India-based…
Here is a pro tip for all marketers planning their digital marketing strategy – maximise your attention on email marketing, while still glazing over social media marketing (SMM), in your overall mix. As antediluvian this suggestion may sound; conjuring up imaginary visions of thousands of frustrated users hitting the ‘Report spam’ in their inboxes at the sight of your next…