A Reality-Distortion Field manifests in organisations when its leaders become disconnected from reality, not because of arrogance or incompetence, but due to structural reasons. As a preventive measure, building faster, independent and outcome-focused feedback systems is essential for leaders to keep their ambitions anchored in external reality.
Statement goes round the table and every clause that commits the company to anything gets softened, corporate apology is drained of the one property that would make it an apology.
Public affairs has to evolve when governments around the world are increasingly willing to make high-impact decisions quickly: from tariffs and energy transitions to monetary, digital, industrial and climate policies. It must build additional capabilities across four broad dimensions: policy sensing, scenario planning, second-order impact assessment and stakeholder communication readiness.
Communication plays a major role in this time of hardship and a proper synchronisation of internal and external communication makes it easier for the company to assure both the laid-off and existing employees.
A large number of advertising or communications campaigns fail to achieve the desired results. Many of us are familiar with how a typical scenario plays out. After two quarters have elapsed in running a promising new campaign, it is realized that the sales did not grow as expected. The market share stayed constant or worse,…
As social entities, organizations have an intrinsic need for effective communications. One of the best-known definitions of marketing places communications as the key link between the creation of value by a business on one end, and the delivery of this value to customers on the other. Customers are but one of the multiple stakeholders of…