As social entities, organizations have an intrinsic need for effective communications. One of the best-known definitions of marketing places communications as the key link between the creation of value by a business on one end, and the delivery of this value to customers on the other. Customers are but one of the multiple stakeholders of […]
What is strategy
Strategy, like synergy and sex, begets its legions of proclaimed experts. The Harvard Business Review calls its cartoon, Strategic Humor. Strategy can also be beguilingly easy to for an intrepid observer to call out as such. However, strategic choices, or the lack of one, are universally cited among the primary reasons for downfall of modern […]
Introducing Evoc
The sweeping and ongoing changes in the way people gather, process and internalize information have escaped only a few. The emergence of diverse demographic groups in a country like India is equally astounding. The average urban individual, once determined and armed with an Internet-connected device, can find and decode within hours almost everything she wishes […]