Will a spectacularly creative and memorable campaign help you sell a product that is decidedly poor value compared to other alternatives in its category? The short answer is yes. And the longer answer, as always, is a little more nuanced. To answer this question conclusively, we need to first understand and make note of a…
As social entities, organizations have an intrinsic need for effective communications. One of the best-known definitions of marketing places communications as the key link between the creation of value by a business on one end, and the delivery of this value to customers on the other. Customers are but one of the multiple stakeholders of…
Strategy, like synergy and sex, begets its legions of proclaimed experts. The Harvard Business Review calls its cartoon, Strategic Humor. Strategy can also be beguilingly easy to for an intrepid observer to call out as such. However, strategic choices, or the lack of one, are universally cited among the primary reasons for downfall of modern…