Speakers at the Dream 500 million smartphones event last week sought to debate on two important drivers for smartphone adoption in India. The first driver was pricing; the argument being that a smartphone priced at below Rs. 5,000 had a significantly higher probability of mass adoption in India. The second driver was language customization; or…
Do all brands have a personality? Do all of them need one? A brand personality is simply a set of human characteristics associated with a brand – think Virgin’s fun and irreverent personality vs British Airways’ warm, comforting albeit a staid one, or Johnson & Johnson as a nurturing and caring brand vs Harley Davidson’s rugged one….
It’s a paradox of our times that people still crave for a good read or a watch, even when they are drowning in the content deluge, especially online. Even as mainstream content consumption increasingly shifts to online from TV and print; the volume of new content being generated online and pushed out to people is…
Chinese phone company Xiaomi recently sold a few thousands of phones to eager Indian buyers in a matter of seconds. Xiaomi hosted two online sales in two weeks on partner Flipkart.com’s website; and saw over 100,000 people register for the sale. Remember, this is a brand that is new to India, alien to most India-based…
Here is a pro tip for all marketers planning their digital marketing strategy – maximise your attention on email marketing, while still glazing over social media marketing (SMM), in your overall mix. As antediluvian this suggestion may sound; conjuring up imaginary visions of thousands of frustrated users hitting the ‘Report spam’ in their inboxes at the sight of your next…
Many companies consider their corporate social responsibility (CSR) programs as a powerful means of enhancing their corporate image. A few of them even ask their PR or advertising agencies to recommend ideas for CSR activities or projects that can be, well, marketed well. However, this approach inevitably skews the choice of potential CSR projects to a handful…