Keeping purpose-driven marketing safe from boycott campaigns
Thirteen years after the Gapgate, planning and running iconoclastic brand campaigns has only grown far more challenging and risky.
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Why content curation matters
It’s a paradox of our times that people still crave for a good read or a watch, even when they are drowning in the content deluge, especially online. Even as mainstream content consumption increasingly shifts to online from TV and print; the volume of new content being generated online and pushed out to people is…
