Statement goes round the table and every clause that commits the company to anything gets softened, corporate apology is drained of the one property that would make it an apology.
Communication plays a major role in this time of hardship and a proper synchronisation of internal and external communication makes it easier for the company to assure both the laid-off and existing employees.
Strip a brand to its parts. The product can be copied. The same four words as everyone else’s, reshuffled. What can a competitor not screenshot and rebuild over a weekend?
Thirteen years after the Gapgate, planning and running iconoclastic brand campaigns has only grown far more challenging and risky.