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Tag Archives: UGC

Who’s shooting your next commercial?

Posted on April 1, 2014 by Evoc

Electric-car maker Tesla recently posted a new video commercial on its Facebook, Twitter and Instagram accounts. Tesla’s CEO Elon Musk even raved about it on his Twitter feed. What is the big deal here? That the one-minute video is a spec commercial produced by a bunch of recent college graduates, who say they are ‘passionate […]

Category: Marketing Tags: advertising, CGC, consumer behaviour, marketing, UGC

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