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Tag Archives: elections

A Marketing lens on the 2014 Indian elections

Posted on May 6, 2014 by Evoc

As the 2014 Indian General Elections draw to a close, now is a good time as ever to apply the marketing lens to the electoral campaigns of the leading political parties and observe their communication strategies. Indeed, all political parties are forced to think as brand marketers when it comes to running electoral campaigns. They […]

Category: Marketing Tags: consumer behaviour, elections, marketing, strategy

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